Sunday, November 11, 2012

much ado about...not much

On Thursday there were a bunch of suits that gathered at Cowboys Stadium in Arlington, Texas. Among those were the Big 12 Commissioner Bob Bowlsby, Dallas Cowboys Executive Vice President and Vice President of Brand Management Charlotte Jones Anderson, and Xavier Director of Athletics Mike Bobinski (Chair of the Division I NCAA Men's Basketball Committee).

On the agenda: the reveal of the 2014 NCAA Final Four logo.

With it being only the seventh Final Four played in Texas (second in the North Texas region and after a nearly 30 year hiatus), obviously the Big 12 along with close by fans in the Midwest are happy with the news. Said Bobinski: “As we kick off the next 75 years of March Madness, Cowboys Stadium will get to host its first Final Four.”

Yes. I, too, am thrilled with the news of a venue that certainly feels more like home. But that's not what this blog is about....it's about design. Duh. So here it is...the logo.


courtesy: Big12Sports.com

What do you think? Love it? Hate it? Or are you lukewarm like me? The bevels, embossing, and metallic effects of the 'Final Four' are really quite nice. And that's about all I have to say about that. I was very much looking forward to the unveiling but to say the results were disappointing is an understatement.




courtesy: @Big12Conference [twitter]

I am much more impressed with this photo that @Big12Conference tweeted! Of course, who wouldn't be impressed with a 160 foot video screen?

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And for those of you basketball fans out there: you can apply for tickets to the 2014 Men's Final Four through the NCAA's random selection process March 18 - May 31, 2013. Visit www.NCAA.com for more details.

Cowboys Stadium is also the site for the 2013 South Regional, which takes place March 29 and 31. Tickets to those Sweet 16 and Elite 8 games are available by visiting www.NCAA.com/mbbtickets.

1 comment:

  1. I agree, not a very exciting logo. But I can image under the glitz and glam of the tournament and the lights it will have more pizzazz

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